How to make driving a truck an attractive profession (again)

The transport sector faces a significant challenge: a dwindling pool of truck drivers, primarily aging men over 50. To revitalize this profession, it’s crucial to make truck driving appealing to a broader audience, including young people, women, and career changers. Implementing strategies such as stress reduction, process digitization, personalized scheduling, real-time support, and improved working conditions can transform truck driving into a desirable career choice.​