Success story
ANWB
The Royal Dutch Touring Association (ANWB), a leading organisation for traffic and tourism, partners with Simacan to address a key challenge: delivering local and real-time traffic information. Using the Simacan platform, ANWB provides accurate and comprehensive traffic updates across dozens of media channels. Simacan enables them to easily manage, enrich, and distribute traffic data efficiently.
This collaboration helps ANWB enhance user experiences, deliver reliable travel information, and strengthen their position as a trusted traffic information provider.
- Royal Dutch Touring Association with 5 million members;
- Oldest mobility service provider in the Netherlands;
- Provides traffic information for regional and national public information channels.
How does ANWB Traffic Information advise millions of drivers daily?
Broadcasting current and complete traffic information every minute on dozens of different media channels? The oldest provider of mobility services, ANWB, does this daily for all people en route in the Netherlands.
ANWB uses Simacan to combine and enrich traffic information from a wide variety of data sources and distribute it to millions of users. At home, at work or on the road.
Traffic information from local sources
Traffic information is only relevant when the user’s space and time coordinates overlap with the broadcasted incident. Locally relevant messages are what makes traffic broadcasts usable and applicable for the user during their trip. The ANWB publishes local traffic news for regional broadcasters. Navigation systems receive traffic alerts from the ANWB about traffic jams and incidents occurring in their proximity area.
Up-to-date traffic reports
It is very important that knowledge of local events is collected timely by ANWB. After all, traffic situations change rapidly. When a driver enters a traffic jam which is forming, advice is already too late and a detour around the congestion is no longer possible. Only with real-time traffic information can road users be correctly informed.
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Simacan unites multi-source traffic data
To provide context for traffic information Simacan combines traffic data from multiple sources. No single source exhaustively describes the situation on the road. Therefore, ANWB use several data providers. The offerings vary per data source, for example in coverage.
Messages compiled automatically
Together, these data sources provide complete and detailed information. A double notification about the same congestion is automatically combined into one composite message by Simacan.
“Traffic information just got better.”
“Simacan offers us many more sources deserving our attention. This has improved the traffic information we broadcast.”
Enhancing traffic updates with detailed insights
The ANWB traffic editors are specialised in enriching the traffic information. To add background information behind the traffic jams, the editorial staff has extra sources available like; expected time of delay, causes of incidents, planned roadworks, and weather reports.
Easy access, editing and broadcasting
The ANWB staff edit the traffic messages directly to add background information. The edited messages are saved in a format that is ready for export, for example to navigation systems. During radio broadcasts, the news readers read the current news immediately from Simacan.
Publication of the traffic information takes place within the same interface. Until the last moment, the editors and news readers can update the traffic reports. Distribution channels like websites, navigation systems and apps are linked directly.
“It’s all about relevant advice.”
“Chance of black ice on roads across the region, is not sufficient information. A driver wants to know exactly where on their route the road is slippery.”
More personalisation in traffic messaging
In the future, the ANWB will provide increasingly personalised advice. Via apps, travellers on the road will receive customised route advice that is tailored to their situation. Simacan facilitates in this increasing demand with the flexible supply of complete and current traffic information from an unlimited number of sources in it’s platform.
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