The fascinating journey of navigation

Navigation determines how we move. Not only at sea, but also on the road, in the air and, today, within smart logistics networks. What started with watching the stars has evolved into a global system that knows our exact location every second. It’s been quite a journey – or as we like to call it ‘a trip‘ – through time to get to the navigation we know today.

Navigating by the stars

Before technology, there was instinct. And stars. Ancient cultures and navigators, such as the Simacan, were able to travel thousands of kilometres across open seas using the sun, moon, stars, wave patterns and birds. No map, no compass, just knowledge and observation. Even in stories like Homer’s Odyssey, the importance of celestial orientation is clearly visible.

Instruments that changed everything

The first serious navigation tools emerged around the year 900. The kamal (a simple wooden card and string used to measure latitude) and astrolabe (a brass instrument for calculating the position of stars and the sun) helped sailors determine latitude using the stars. Centuries later, the compass appeared, invented in China and soon adopted by European ships.
In the 18th century, the sextant and chronometer changed the rules of the game. Longitude could finally be calculated, making maritime navigation safer and more efficient. In the centuries that followed, nautical charts, dead reckoning, and in the 20th century the gyrocompass and radar were introduced. Each instrument built on the previous one, always with the same goal: more reliable navigation under increasingly complex conditions.

Navigation reinvented: the satellite era

In 1978, the first GPS satellite was launched into orbit. Since then, navigation has become not only more accurate, but also real-time and global. Today, GPS is woven into everything, from aircraft to bicycle couriers, and from private cars to large-scale logistics operations.
But determining a location is one thing. Interpreting a location correctly is something entirely different. Because ‘where is here?’ is not a simple question in logistics. In our blog series on location referencing, we explain why a house number is rarely sufficient, and why an entrance, dock or loading bay makes the real difference.
Navigation is no longer just about ‘how do I get there’. It is about what happens along the way, what changes, and how you can adjust in real time.

Navigation in transport:
the address is only the beginning

In transport and logistics, navigation is a different story. A stop, whether for loading or unloading, is not a dot on the map, but an agreement. An expectation. A deadline. And it comes with far more variables than just an address.
Yes, you can send a truck to Mainstreet 12, but where exactly should it unload? Is there a rear entrance? Does the vehicle fit through that street? Is the route allowed given emission zones, height restrictions or time windows?
Navigation in this sector is not a solo act. It is a dynamic interplay of vehicle characteristics, operational requirements, traffic information and constantly changing plans. An unexpected traffic jam or road closure is not a minor inconvenience, but a potential disruption of an entire chain.
That is why navigation in transport must not only be real-time, but also context-aware. It needs to understand which vehicle is driving, what the on-site situation looks like, how loading or unloading can be done safely, and what happens when the plan suddenly changes. Without phone calls and without hassle.
Navigation here is not a route. It is an operational foundation. Only when all information is correct, from dock number to arrival time, can deliveries truly be reliable.

Julie: a story that begins with the stars

Finally, as we have said before, we are proud sponsors of Julie. She brings the ancient story of navigation back to life. Not on a screen, but at sea. Under the starry sky where it all began. Her journey is a lesson in adjusting when things turn out differently, and in trusting what lies ahead, even when you cannot see it yet. This is navigation in its purest form: human, raw and meaningful. A beautiful parallel to what we build every day, technology that helps you stay on course, wherever you are going.

Navigating the unknown

Julie explains everything about her journey and her expectations in this video. Watch her video here.
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