Our story
Transforming logistics with real-time transport visibility & control
Where it began: A vision for smarter logistics
In 2013, Simacan was born out of a vision to revolutionize the transport industry by harnessing the power of geodata. Founders Rob Schuurbiers and his business partner, both experts in digital mapping and traffic data, saw a significant gap in the logistics sector: transport planners were still relying on phone calls and manual updates to track shipments, while real-time traffic and routing technology remained underutilized.
They set out to transform logistics by developing a logistics Control Tower—also known as a Cross Chain Control Center (4C)—a platform designed to integrate real-time data, intelligent route optimization, and collaborative transport management into a single, user-friendly system. Their goal was simple yet ambitious: to ensure that all stakeholders—planners, drivers, retailers, and supply chain partners—had access to the same accurate, enriched, and real-time transport data.
Today, Simacan is a leading SaaS platform that helps retailers, carriers, and supply chain partners optimize their logistics processes, reduce delays, and improve delivery accuracy.
What we do: Smart transport management & logistics optimization
Simacan empowers businesses with a connected transport ecosystem, providing data-driven insights and real-time control over logistics operations. Our Control Tower platform enables companies:
- Real-time transport insights – Access live transport tracking, dynamic ETAs, and real-time traffic updates to stay ahead of delays and disruptions.
- Enhanced supply chain efficiency – Streamline your operations with AI-driven transport management software, real-time route optimization, and proactive disruption management.
- Seamless stakeholder collaboration – Integrate transport systems and connect with all logistics stakeholders, ensuring better coordination and smoother operations across the supply chain.
- Future-proof logistics solutions – Prepare your transport operations for green logistics and zero-emission regulations, evolving compliance standards, and smart city logistics with innovative, scalable technology.
- Automated customer communication – Enhance customer satisfaction with automated updates on shipment progress, expected arrival times, and delivery changes.
- Scalable global logistics solution – A globally scalable transport visibility platform that supports international logistics, system migrations, business expansion, and seamless integration of new transport activities after mergers or acquisitions.
Who we help: Smarter logistics for every industry
Retail & e-commerce logistics
We enable high-volume retailers to track shipments in real time, prevent delays, and optimize delivery schedules.
Transport & logistics providers
Our transport management software helps fleet managers reduce inefficiencies, improve driver performance, and manage unexpected disruptions.
Sustainable & smart city transport
We support the shift towards green logistics, integrating zero-emission vehicle routing, low-emission zone navigation, and smart traffic management.
Collaboration & innovation: The future of smart transport
End-to-end visibility is essential for supply chain success, and Simacan enables real-time collaboration between logistics planners, carriers, and receivers, ensuring that all stakeholders operate on the same synchronized transport data. Our platform bridges gaps between transport management systems, fleet tracking tools, and route optimization software, making logistics planning seamless and efficient.
As supply chains grow more complex, Simacan continues to drive innovation with data-powered intelligence, predictive analytics, and smart execution management. By combining real-time collaboration with cutting-edge technology, we are shaping the future of transport—one that is autonomous, smarter, connected, and fully sustainable.
Where we are based
Simacan is headquartered in Amersfoort, the Netherlands, at the heart of Europe’s logistics and transport network. From here, we support global supply chains, transport companies, and retailers in optimizing their logistics operations. With a strong presence in the Benelux, Germany, and beyond, we enable businesses to achieve seamless, data-driven transport execution.
Committed to security & compliance
Data security, privacy, and compliance are at the core of everything we do. Our platform is ISO 27001-certified, ensuring the highest standards of information security. We handle all data in full compliance with EU regulations, including GDPR, so our customers can rely on a safe, transparent, and legally compliant digital environment for their logistics operations.
Want to experience the future of transport management?
Contact us to learn how we can optimize your logistics operations.
