1 April 2025

Online supermarket Picnic deploys Simacan to streamline middle mile logistics

Online supermarket Picnic is implementing Simacan to streamline its middle mile transport. This is an important step for Picnic in centrally coordinating transport activities with multiple external carriers, without compromising on flexibility or control.

Seamless collaboration in the middle mile

In the e-commerce sector, companies like Picnic invest heavily in developing their own technology for the last mile. At the same time, the middle mile – the link between warehouses and hubs – requires a different collaborative approach, especially when several logistics partners are involved.

“A reliable connection between distribution centres and regional hubs is essential for ensuring a smooth last mile delivery experience,” says Rob Schuurbiers. “Our platform enables real-time visibility and collaborative control in the middle mile, allowing Picnic to fully focus on the end customer.”

Rob Schuurbiers, Simacan CEO

Why Simacan?

Simacan provides Picnic with a central control point offering real-time visibility across all middle mile transport movements. This allows Picnic to respond proactively to traffic issues and planning deviations. Simacan also delivers valuable insights based on completed trips, which are used to further optimise future transport planning.

“To take the next step in our middle mile logistics, we were looking for control tower software that would allow us to monitor our transport operation from a single platform. With Simacan, we can react more quickly and effectively to unexpected events on the road. It also gives us more insight into our completed trips. We use this information to improve tomorrow’s transport planning."

Floris Boekema, Transport Lead at Picnic

Strategic step towards scalable logistics

This collaboration highlights Picnic’s ambition to combine smart technology with logistics excellence. By leveraging the proven capabilities of the Simacan platform, Picnic strengthens its grip on logistics operations – not only for today, but also in preparation for future growth.

More about this news on Logistiek.nl

Picnic enhances transport operations with Simacan and handles PostNL returns For the distribution between central warehouses and regional hubs, Picnic is transitioning to Simacan’s control tower technology. In addition, the online supermarket will now act as a courier for PostNL, with its ‘runners’ collecting return parcels and delivering them to a designated PostNL drop-off point.
For full article go to: Logistiek.nl

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Tagged logistics, middle mile, middle mile transport coordination, Picnic