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Simacan welcomes René Bruijne, Director Business Strategy Europe and Innovation

Tue | 14 Apr 2020 | News

Simacan welcomes René Bruijne, Director Business Strategy Europe and Innovation

Welcome René! What a strange time to come aboard, huh? Tell me, who’s René Bruijne?
Yes, these are strange and anxious times. People are scared for their health, their family and their future. And these moments in time are historic as well. Sure, the history books will mark this time and the next generations will read about it. But history books will also mention the way we handled it and the way we took care of each other. So what we do and how we do it is very important. We, as Simacan, (can) play an important role in that. We are at the heart of the Supply Chain and connect all the parties involved. In the past few months and weeks, I have followed Simacan with special interest, as you can imagine. And I am really impressed and even a little bit proud already. I can’t wait to be involved and do my part.

Where do we know you from?
People I have worked with over the last 10 to 15 years know me mostly for my ambition to digitize the Supply Chain, international transport and the logistic sector. Lower the costs for all parties involved and increase predictability throughout the logistic chain. By realizing that ambition we are not only able to have a positive effect on the economic side of things, but we are also able to have a positive effect on the environment and the future of our planet.

How did you know Simacan and why Simacan?
Simacan was on my radar for a long time and I always admired the founder, Rob Schuurbiers, for his passion and perseverance. But most of all I admired Simacan’s skills and progress. And of course, its flexibility to listen and really work with the marketplace. Was I a bit jealous sometimes? Maybe hahaha…, but now having the chance to work with Simacan, well that was one of the easiest decisions I have ever made.

When are you satified, what do you want to accomplish?
That’s difficult because I am not the kind of person that is easily satisfied. When I reach a certain goal, most of the time I have already a new goal in mind. One thing is for sure: I am passionate and full of energy and can’t wait to go all in. My role as ‘Director Business Strategy Europe and Innovation’ fits me like a glove, but will also require my full attention. But, let’s make this interview an annual appointment. So next year, same place, same time, we can talk about our progress and ambitions once again. Deal?

What would you like to say to your network, ask them?
Come and talk to me.., let’s make things happen. I am full of new ideas and ambitions that I want to run by you. In the meantime: stay safe and let’s look out for each other. We are in these historic times together.

Best of luck and welcome to our team!